Profile
As a Marketing Assistant, you will play a crucial role in supporting our marketing team’s initiatives and campaigns. You’ll collaborate with various departments to execute marketing strategies, analyze data, and contribute creative ideas to enhance our brand presence and customer engagement.
Key Responsibilities
- Campaign Support: Assist in the development and execution of marketing campaigns across multiple channels, including social media, email, and digital advertising. Coordinate with the marketing team to ensure timely and accurate campaign delivery.
- Content Creation: Contribute to content creation efforts by drafting copy, designing visuals, and curating multimedia content for online platforms, maintaining brand consistency and tone of voice.
- Market Research: Conduct research on industry trends, competitor activities, and customer preferences to provide valuable insights that inform marketing strategies and decision-making.
- Analytics and Reporting: Monitor and analyze key performance indicators (KPIs), generate reports, and present findings to the team. Use data insights to optimize marketing strategies for better outcomes.
- Administrative Support: Provide administrative assistance such as scheduling meetings, organizing marketing materials, managing budgets, and maintaining marketing databases.
- Collaboration: Work closely with cross-functional teams, including design, sales, and product development, to align marketing strategies with overall company objectives.
Person Specification
Key: (E) = Essential, (D) = Desirable
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, or related field. (E)
- Previous experience in marketing or relevant internships. (E)
Skills and Knowledge
- Strong written and verbal communication skills. (E)
- Proficiency in digital marketing tools and platforms (Google Analytics, social media management tools, email marketing software, etc.). (E)
- Analytical mindset with the ability to interpret data and draw actionable conclusions. (D)
- Creativity and a keen eye for design and content creation. (E)
- Detail-oriented and organised, capable of managing multiple tasks efficiently. (E)
- Proactive and self-motivated, able to take initiative and contribute innovative ideas. (E)
- Team player with excellent interpersonal skills. (E)
- Adaptability and willingness to learn in a dynamic, fast-paced environment. (E)
- Passion for marketing and staying abreast of industry trends and best practices. (E)
